Dr. Trang Tran, Assistant Professor of Marketing, attended the Society of Marketing Advances Conference in Atlanta, GA from November 2 to November 5, 2016 where his co-authors and he had two papers accepted. The first paper was entitled “Personalized Advertising: How Do E-Retailers Strengthen Brand Relationship on Facebook?” and the second “How Personalized Advertising Affects Equity of Brands Advertised on Facebook? A Mediation Mechanism”. Both papers focused on investigating how customers respond to personalized ads posted on Facebook, but each paper examined different seminal constructs. He was also session chair of two sessions “The Role of Social Media in Brand and Company Communications” and “Brand Attachment and Trust” as well as co-chair of the Product & Brand Management track of this conference.
As a follow up to this year’s Common Read, Redefining Realness by Janet Mock, the Common Read Committee is sponsoring two 90 minute workshops on transgender issues. This is an introductory level workshop that will provide general information about transgender communities, including terminology, common experiences, and best practices to be an ally. Attendees will become aware of issues faced by transgender individuals and how to navigate wellness services on campus and in the community. This workshop will promote awareness and aims to cultivate empathy to improve the overall support on campus for all trans, nonbinary, and gender-expansive students, faculty and staff.
The two session are on December 8 from 2:30pm – 4:00pm and from 4:15pm – 5:45pm in the Hunt College Union Red Dragon Theater.
This event is open to the entire campus community. Funding has been generously provided by the Public Events Committee.
Questions? Contact Mary Bonderoff, Paul French, Theresa Russo, or Bill Wilkerson
The Cornell-Gladstone-Hanlon-Kaufmann (CGHK) Lectureship Committee seeks suggestions for speakers for the annual CGHK Lecture in Environmental Education and Communication. Established in 2000 with the generous support of Dr. William Kaufmann and his wife Virginia ’44, the CGHK Lectureship is an endowed fund within the College at Oneonta Foundation. The purpose of this lectureship is to bring to the SUNY Oneonta campus international leaders in environmental thought and education who will interact with students and faculty on campus, and who will present a free public lecture open to members of the campus and community.
Your expertise and ideas are needed to find engaging environmental scholars and practitioners. If you have suggestions, please help us to build a speaker database by completing a brief survey available on the CGHK webpage, which also includes information on the lectureship and previous speakers.
Speaker recommendations will be added to an ongoing database for consideration for future lectures. Suggestions made by February 15, 2017 will be included in the CGHK Committee’s discussion to identify the fall 2017 CGHK speaker.
From now until the end of the semester, the Red Closet Thrift Shop will be having a bag sale. Fill a bag for just $5.00!* See the attached flyer for more details! holiday-sale
*some exclusions apply (but not many)